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Archive for May, 2010

New client – Hypervibe

28.05.10

It’s an exciting time for Hypervibe. They are launching a new product, named after the company, which is expected to revolutionise the health and fitness sector. Their USP is that you can experience a full workout in 10 minutes. We were commissioned to create an press ad that built on the uniqueness of the product and also create a distinctive look. So, bearing in mind the main sell, instead of claiming you’ve been too busy to get to the gym, you’ll now have to think of another excuse. Have a peek at the ad in the advertising category in our portfolio section.

CIPD nomination

27.05.10

Exciting news – we have been nominated for Best Press Ad for the CIPD (Chartered Institute for Personal Development) Awards. The national CIPD Awards will be bigger and more prestigious than ever. Produced, for the first time, in association with People Management magazine, the awards recognise only the highest creative standard in recruitment adverting. So, we’re really pleased that we’ve been shorlisted. Watch this space. Click on www.cipdrmas.co.uk/home for more info.

Odgers Berndtson – praise indeed

27.05.10

We have just completed another sector brochure for global headhunting firm, Odgers Berndtson. Our brief was to mirror the culture of their organisation by creating a vibrant and less traditional look whilst maintaining an air of sophistication. The use of vivid blocks of colour, engaging full bleed imagery along with copy that was succinct yet informative, enabled us to meet our objectives and produce a product that has been well received by the people responsible for commissioning us and also by the organisation as a whole. Giles Naylor, Head of Central Government Practice said, “It has arrived, looks really good. We are very pleased”. Delia Pegg, Head of Assessment Practice said, “I think they are really great and so far have been well received by our colleagues. The Chief Exec was particularly thrilled to find himself quoted on the front page. The colours are beautiful”. Take a look at the marketing category in our portfolio section to see what we’ve been up to.