Always enjoy writing the copy for homewares boutique stylechapel. The brand’s unusual and often playful products cry out for a quirky and humorous style, so we love letting our imagination run riot. The emphasis of the business has shifted a bit recently and the owner is now making more of her own products – Stylechapel Knits. These include all sorts of items from beanie hats and wrist warmers, to egg cosies and Santa pantaloons. So you can imagine the fun we have writing the website entries. We established the copy style when the business was first launched and it’s great to see it still as strong as ever.